Craig Matsuda

Adjunct Associate Professor of Law / Management and Communications Strategy Consultant

B.S. in Journalism / M.S. in Journalism, Northwestern University

Joined Southwestern: 2010

Career Highlights

Professor Craig Matsuda is a journalist and communications consultant with decades of reporting, writing, editing, teaching, and management experience. He served in senior editing posts at the Los Angeles Times in international news, Editorial and Opinion, features, and newsroom administration after working as an editor or reporter for the Denver Post, Miami Herald, Time Magazine, Houston Chronicle, Chicago Tribune, and Detroit Free Press. His post-newsroom communications clients have included the RAND Corp., Cedars-Sinai Medical Center, and Korn Ferry, as well as Silicon Valley start-ups, savvy medical professionals, and successful lawyers. He has worked with Nobel- and Pulitzer Prize-winners, best-selling authors, and eager learners at places like Metropolitan State College in Denver, the University of Southern California, and in industry programs for news professionals nationwide.

 

“It is a great kick to help Southwestern students thrive in the digital revolution that's transforming our world - especially media, entertainment, and the law. When second and third-year students take the time to convey how the online skills and knowledge they have learned at Southwestern have helped them get jobs and boost their careers, and their practice of the law…what can be better?”

Selected Achievements

Professor Matsuda has served as a national and Los Angeles board member of the Asian American Journalists Association and in advisory functions to the Alfred Friendly Press Partners and the Daniel Pearl Foundation.

He has been a journalism adjunct at USC's Annenberg School of Journalism and Communication, and a guest faculty member for the Robert C. Maynard Journalism Institute, the American Press Institute, and the Poynter Institute.